In my twenties as a copywriter and creative director, I learned to use my mind to simplify complex marketing issues and craft distinctive advertising solutions.
I loved my job and in partnership with my wife Mary, I opened an advertising agency and we gradually acquired a blue-chip client list, but the satisfaction I enjoyed from sharing in our client’s success and winning awards peaked when I was in my forties.
After a few years I realised the catalyst for this change in my attitude was the death of my Dad, which had left me wondering ‘why am I here?’ and ‘what is life all about?’
Instead of trying to change organisations by working from the ‘outside in’, I began to focus on making more meaningful changes by working from the ‘inside out’.
We sold our business and I became a brand consultant, using a combination of my strategic planning abilities to assess a wide range of universal human truths and my communication skills to try and make sense of it all.
At that point I gave myself a brief to write a simple philosophy that could be used as a guide or handbook by people of all ages, from any background – it has taken me a while, but my book will be published sometime in 2017.
If you would like to read the first chapter for free when it is launched, please email me on the contact form below and I’ll send you a link in a few months time.
Richard (Dick) Baynham is retired and lives in Western Australia with his wife Mary. He is available as a speaker on the importance of ethics and the value of creative thinking at a personal and organisational level.